NEW BETTING SITES APRIL - NEW BOOKMAKERS TO SIGN UP TO!
WHY SHOULD I SIGN UP A NEW BETTING SITE INSTEAD OF AN ESTABLISHED ON
We get it, there’s a certain amount of risk involved putting your faith in with a new betting site, they haven’t quite got a trustworthy reputation yet amongst punters and quite right too.
Thankfully with all the new sites you see listed here will have been vetted by the UKGC so customers will always be protected but that doesn’t mean it’s not an exceptionally tedious experience.
With being new to the market, these sites will try to carve out as much market share as they possibly can do when they’re fresh in the eyes of the punter. That means expect to see them competing on the following categories:
Odds – Better odds is what every punter wants in reality, while it doesn’t have the glitz and glamour of a huge welcome bonus, bonuses only represent free cash. Whereas odds represent how much real money you can win should your bet come in.
Bonuses – An easy one to figure out, we’ve already mentioned that free bets are the way to a punter’s hearts. The bigger the better and with fierce competition new betting sites are always trying to outdo each other. This results in bigger bonuses with less stringent terms and conditions.
Payout Speed – one area that new betting sites can certainly compete with the established sites is how quick payout speeds are processed. The faster the money hits our account the better.
WHAT ARE THE NEW BETTINGS SITES DOING TO STAY AHEAD OF THE GAME?
With player values constantly rising and the gap between competition growing. New bookmakers have to enter the market fast and they have to enter it hard.
Truly utilising their creativity to improve upon what's currently available. Here are a few of the things that we’ve seen recently which truly differentiates new betting sites from the rest of the competition:
Social Betting – would allow you to copy each other's bets at the tap of a button.
Swipe Betting - allows you to swipe through bets and choose the ones that appeal to you.
Customisable Slips - Allowing customers to place a bet on some truly obscure markets, craft them into an accumulator and share them online with their friends allowing them to place the same bet. This enhances both customer engagement with the brand and puts them out there in a social aspect as well.
ADVANTAGES & DISADVANTAGES OF NEW BETTING SITES
Obviously betting with new bookmakers has its benefits but it also has its disadvantages.
Wide range of payment methods – As a new bookmaker coming to the market they should already be at an advantage over their older competitors.
Better faced for mobile betting – It's impossible not to be ready for the mobile world nowadays, if bookie was to attempt to set up without mobile betting already at its disposal it would fall flat straight away. New betting sites have this in mind from the get go, meaning you’ll get a better optimised mobile product than perhaps some of the older sites we have listed here.
Trust – Trust is something that isn’t just offered straight off the bat, it must be earnt and can only be earned over time. With that in mind new betting sites start off with a trust rating of 0 meaning there is always a risk.
Lacking Features – Some sites have features we absolutely love, request a bet, cash out etc etc. These features can sometimes be lacking with new bookmakers as the cost to implement them is too big at the beginning.
Limited Payment Options – Payment processors are sometimes the most time consuming addition of any betting site new or old. So at the beginning some of the independent new bookies on our list will struggle to implement such options.
WHITELABEL OR INDEPENDENT?
Whether you choose to sign up to new betting sites that are either independent or part of a white label network is completely up to you. There are benefits and negatives for both options.
White Label – These types of sites offer much more security in regards to funding and licensing than perhaps an independent one would.
However on the downside because it's part of a network you may find it very samey, this means once you had it at one site you’ve gone and had it everywhere. So if you’re looking for something different, white label networks may not be for you.
Independent – You get a fresh feeling at every site as they all operate independently with no link to a network. Definitely a good idea if you’re looking for a brand new betting site to sign up to. Also as they aren’t part of a network these new betting sites are able to truly customise their offerings meaning fresh betting offers and promotions, better odds, tailored experiences and more.
However one of the main drawbacks to using independent sites is should there be cash flow issues so early on then you’ve got a chance that the website could go under (we’ve seen this so many times before now)
HOW SAFE ARE NEW BETTING SITES TO SIGN UP TO?
The danger with new sites is who knows what will happen over the year, change of ownership, big winners these are all things that can ultimately bring about the downfall of even the best new betting sites.
However Kenya punters will benefit from all these sites being licensed by the UKGC so if a new betting website does fold you’ll always be able to get your money back that's held in your account.
TYPES OF LICENSES REQUIRED BY NEW BOOKMAKERS
Being licensed by the UKGC is one of the hardest entities to receive one from. This signifies to us as punters that they are a trustworthy and reliable place to bet and it's certainly a boon should a new betting website feature this on their site.